Now you have a visitor on your site, but “it’s not just to get readers to visit an author site once, but to keep them to coming back.” Actually we don’t just want that readers come back, but also that they tell others about you and the site. This leads us to the second category: multimedia.

In this category fit elements like audio, video, games,even iphone ­apps and e­-cards. Probably you see already how these can be used on a writers web page.

Use audio to give samples of your reading, background information about characters or your created world. A possibility can be to record entire reading for people who couldn’t make it. You could say why not just give a written version on the web site. Well, first of all your visitor has the possibility to take something with them and listen to it maybe on the way to work and on top of that there is a chance that they share this audio file with friends.

As a slam poet you could have a filmed performances online? Novelist can have a filmed reading to show how the eyes of the children get bigger or how your audience delves into your story during your reading.

Research on fiction author’s sites identified that especially “fans under 35 are interested in contest, puzzles and games with prizes like autographed copies of the book.” When having such a target audience think about games around your book, testing knowledge of the reader or if you have a friend who can create a little flash game with your characters. Another prize can also be unpublished parts of your book, as Hildick-­Smith said, “exclusive content appears to be a missed opportunity on almost all sites.”

Again not all multimedia elements are suitable for everybody. But don’t think that your audience might be to old or not interested the Codex report shows that “visiting an author’s website is the leading way that book readers support [...] their favorite authors [...] regardless of age.”